Artificial Intelligence. It’s the futuristic stuff of classic sci-fi movies. And it’s both exciting and scary. What you might not know is that some of these technologies aren’t about the future. The exist today. You probably just haven’t heard about them.
Today that all changes as we welcome Christopher Penn to the show. Fascinated with artificial intelligence, machine learning and smart devices, Chris is an expert voice in the space. And by the time this interview is over your mind will be blown.
You might want to grab some duct tape to wrap your head so you don’t make too much of a mess when said mind-blowing takes place.
Feature: Christopher Penn
Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.
Mr. Penn is a highly-sought keynote speaker thanks to his energetic, informative talks. He is a 2019 IBM Champion in IBM Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Learn more about Christopher here:
LinkedIn – https://www.linkedin.com/in/cspenn/
Links Discussed on Episode: